Email Preference Management: Putting customers in control of their inboxes

When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate with HCPs is that every HCP has their own unique preferences. An email …

Email Preference Management: Putting customers in control of their inboxes Read More »